Is this a step forward for equality or a way to create controversy and sell more Kindles? I saw this commercial for the first time during a rerun of Anthony Bourdain's "No Reservations" and was surprised. I'm always skeptical of anyone's intentions whenever money and marketing are involved. What do you think?
Saturday, March 16, 2013
Amazon Kindle Gay Ad
Is this a step forward for equality or a way to create controversy and sell more Kindles? I saw this commercial for the first time during a rerun of Anthony Bourdain's "No Reservations" and was surprised. I'm always skeptical of anyone's intentions whenever money and marketing are involved. What do you think?
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Good intentions. I'll take it, since it's not risk free, so there's some courage, which is rarely corporate.
ReplyDeleteJust a little something to perk up people's eyebrows and get them to remember the ad. It's innocuous enough that only the most extreme flamers will get upset - and they're probably not part of the target group of buyers in any case. Low risk, decent return; it's a good bet.
ReplyDeleteI agree with Brent....just good advertising. What works, works.
ReplyDeleteGeneral consensus among my liberal UU Facebook friends is a resounding thumbs-up. Interestingly, I have not heard a thing about the usual "boycott" BS.
ReplyDeleteOf course it's a ploy to sell more Kindles.
ReplyDeleteBut isn't it nice that a major American corporation is at least willing to say "hey, gay people are human, too"?