Saturday, March 16, 2013

Amazon Kindle Gay Ad


Is this a step forward for equality or a way to create controversy and sell more Kindles? I saw this commercial for the first time during a rerun of Anthony Bourdain's "No Reservations" and was surprised. I'm always skeptical of anyone's intentions whenever money and marketing are involved. What do you think?

5 comments:

  1. Good intentions. I'll take it, since it's not risk free, so there's some courage, which is rarely corporate.

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  2. Just a little something to perk up people's eyebrows and get them to remember the ad. It's innocuous enough that only the most extreme flamers will get upset - and they're probably not part of the target group of buyers in any case. Low risk, decent return; it's a good bet.

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  3. I agree with Brent....just good advertising. What works, works.

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  4. General consensus among my liberal UU Facebook friends is a resounding thumbs-up. Interestingly, I have not heard a thing about the usual "boycott" BS.

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  5. Of course it's a ploy to sell more Kindles.

    But isn't it nice that a major American corporation is at least willing to say "hey, gay people are human, too"?

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